Photograph by Ari Burling.
In the 2012 Association for Retail Environments’ Design Awards program, Starbucks took home an In-Store Communications Award in the Individual Element category for the Times Square flagship redesign. Mancini•Duffy/TSC worked alongside Starbucks’ team on this 3,000-square-foot location.
In the words of the A.R.E., “The Times Square Starbucks flagship makes customers feel like they are backstage at a Broadway show. Stage lighting and set backdrops help create the look, while nine-foot plasma screens present Twitter and Facebook posts made from within the store from customers in real time. In addition, a photo booth features two touchscreens where customers can take pictures and beam them to screens or save them as souvenirs. The end result is a multimedia-driven way of connecting the company’s coffeehouse customers socially.”
As of early 2012, we've completed seventeen projects for Starbucks across the country, with another twenty-five currently underway by our hardworking Mancini•Duffy/TSC Starbucks project team. Congratulations to our team on the Times Square project, which included Carlos Carrasco; Jacqueline DiBernardo; and Ira Sanchick, AIA.
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